By: Katy Bachman
(Mediaweek.com) Tribune Media Net, the national advertising sales organization of Tribune Co., announced Thursday it has inked a multi-million dollar advertising agreement with Target Corp.
Target, which operates 1,383 stores under the Target, Mervyn’s, and Marshall Field’s brand names, is the first retailer to enter into a strategic advertising alliance with Tribune Media Net.
Target’s alliance with Tribune is designed to strengthen Target’s brands and sales in the nation’s top three markets through advertising in Tribune newspapers Newsday, the Los Angeles Times, and the Chicago Tribune. Under the terms of the deal, Target receives financial incentives and other rewards as it increases its spending in Tribune newspapers.
Since it was established followed the merger with Times Mirror in 2000, Tribune Media Net has written agreements with about 60 advertisers.