Tribune Co. to Consult Businesses on the (Digital) Side

By: E&P Staff

Tribune Co. is getting into the consulting business on the digital side, offering its knowledge of social media and Internet advertising to small and mid-sized businesses for a fee, according to Crain’s Chicago Business.

The effort, called 435 Digital Services, will carry a staff of 10, some of whom will be reassigned Tribune employees and some will be new hires. The moniker is a nod to the company’s 435 N. Michigan Ave. address.

Bill Adee, the Chicago Tribune’s VP for Digital Stuff, told Crains the new effort is one of many ways the Chicago Tribune is trying to generate new revenue streams for its parent, which filed for bankruptcy protection in December 2008 and is working to exit Chapter 11 later this year. 

Adee said the idea for the new effort was born when the paper’s Chicago Now blog network began working with small and mid-sized businesses and discovered that many of its clients understood that they needed to be doing more social media and concentrate on search engine optimization, but were not digital-savvy enough to do it themselves.

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