Tribune Direct Personalizes in Color with Kodak Prosper Press

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By: E&P Staff

Tribune Direct Marketing is the first direct marketing company to use the Kodak Prosper Press Platform to produce personalized, full-color direct-mail solutions that meet customers’ requirements. Tribune Direct also will produce niche publications and other highly targeted material with the Prosper press.

“The Prosper Press brings flexibility to vary both the images and content of every single mail piece to achieve maximum relevancy and ROI for our clients,” Tribune Direct President Lou Tazioli said in a statement.

Tribune Direct Marketing selected the Prosper press for features that include speed, productivity and substrate flexibility. The press runs at up to 650 feet per minute and provides offset printing image quality on a broad range of paper, including glossy coated stock.

“Our clients are utilizing transaction-level data along with traditional RFM (Recency, Frequency, Monetary), demographic, and lifestyle models to drive a more targeted one-to-one communications strategy,” Tribune Direct Sales and Client Relations Vice President Tim Klunder said. “The Prosper press helps us to meet client needs by offering high-quality, lower-cost personalized print solutions in ways that were not possible before.”

Tribune Co. division Tribune Direct offers direct mail to clients on a national level, producing and mailing more than seven million pieces of direct mail per day using five facilities throughout the United States.

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