Tribune Interactive Partners With WorldNow For Streaming Video

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By: E&P Staff

Tribune Interactive has tapped WorldNow to beef up the video capabilities for all of Tribune’s television and newspaper Web sites. Under the agreement, WorldNow will provide Tribune with streaming video technology and related consulting and support services.

To date, several Tribune television station and newspaper Web sites have launched video content. These include WPIX-TV (wpix.com) in New York, New York Newsday (newsday.com), KTLA-TV (ktla.com) in Los Angeles, WGN-TV (wgntv.com) in Chicago, KCPQ-TV in Seattle (kcpq.com), and Orlando Sentinel (orlandosentinel.com). Additional sites are launching video content every month.

“The addition of the WorldNow system will enhance Tribune’s ability to deliver streaming video to the millions of consumers that turn to us for unique local content,” Rick Felty, VP/Creative services, TribuneBroadcasting, said in a statement. “For our advertisers, this system provides the kind of robust and flexible platform necessary for successful online sales and marketing.”

According to a press release, Tribune Interactive’s wgntv.com and chicagotribune.com delivering more than 100,000 video streams of the White Sox World Series parade and celebration in less than five hours.

In New York, Tribune’s wpixtv.com has launched Commutercast, a live video Web cast of traffic conditions and maps conducted online by a WPIX-TV reporter five times each weekday.

New York based WorldNow works with more than 200 local media sites, including broadcast TV, newspapers, and cable. WorldNow’s products include a Web site platform and publishing toolset, a streaming video solution, an automotive classifieds solution, local sales programs, and a national ad network.

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