Tribune Interactive Re-Ups with TACODA

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By: E&P Staff

Tribune Interactive and Classified has renewed its annual contract with TACODA, whose systems provide behavioral targeting and audience management capabilities for newspaper Web sites.

Tribune Interactive and Classified, a division of the Tribune Co., manages the Web sites of the Chicago Tribune, the Los Angeles Times, and Newsday, among other Tribune Co. newspaper Web sites and the company’s other interactive operations.

“We are happy to continue our relationship with TACODA,” Sharon Knitter, Tribune Interactive and Classified director of advertising development, said in a statement. “Behavioral and demographic targeting are important online offerings with the Tribune Interactive network.”

“Tribune Interactive was one of our earliest and most supportive customers, and we are gratified that they will continue to reap the rewards of better, more cost effective targeting,” TACODA’s CEO, Dave Morgan, said in a statement.

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