‘Tribune’ Joins Move to Sell Ads on Section Fronts

By: E&P Staff

Confirming various rumors, Chicago Tribune Publisher and CEO David Hiller said Wednesday that the paper is “actively considering and near a decision on some new ad positions [that] likely will include some of the section fronts.”

The Tribune apparently does not intend to sell ads on Page One, the front of its main news section. Earlier this month it reported a 4% year-over-year decline in second-quarter revenue.

The Wall Street Journal this week said it would sell ad space on its front page, joining USA Today in this regard. The New York Times recently said it would sell ads on the front page of its business section.

“At some point you have to ask yourself if it’s better to have an ad on a section front, or would it be better to do away with the section?” Hiller said in a statement. “The choices are that real.”

Ads could start appearing in the paper as soon as next month, according to Ken DePaola, the Tribune’s senior vice president of advertising.

“No one knows how the readers are going to respond, and we’re very sensitive to that,” DePaola said, in the Tribune. “We don’t want to wake up one day and have a different paper. We want to transition it.”

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