Tribune Interactive Inc. of Chicago said it has converted 25 television station and cable channel Web sites to Oxygen, the company’s proprietary online publishing platform. Tribune Co.’s 11 daily newspapers were already using the system.
The sites include major market stations including WGN in Chicago, KTLA in Los Angeles, and WPIX in New York.
The TV sites now share a common content production and management system. It also allows Tribune TV properties to more easily share content with each other and with Tribune newspapers, the company said.
In addition, standard advertising units are now employed across all the Tribune sites — enabling sales across the network of 40-plus Web sites.
The content engine uses BEA’s Java application server and XML.
Knight Ridder of San Jose, Calif., also recently completed the conversion of its newspaper Web sites to a central publishing platform.