By: Lucia Moses
Tribune Co. will net $800,000 in revenue from cross-media, multi-market, football advertising sections in what has otherwise been a tough year for such packages.
Tribune Media Net, in conjunction with the National Football League, will publish “Thanksgiving Classics” Tuesday in New York, Los Angeles, and Chicago English- and Spanish-language papers and their associated Web sites. It is the first of Tribune’s such sales packages to extend to its Spanish-language papers.
About 50 local, regional, and national advertisers bought ads in the sections.
Tribune said the special sections will deliver 2.4 million print newspaper readers and over 400,000 daily unique visitors online.