Tribune Picks CityXpress for Recycler.com

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By: E&P Staff

The Tribune Co. has selected CityXpress Corp.’s eMarketplaceXpress platform to expand its Los Angeles-based classifieds site, Recycler.com, to 12 new cities.

eMarketplaceXpress is designed to compete with free classifieds and listing services such as Craigslist. Its features include online ad-taking and payment, vendor storefronts, proximity searches, and a feedback system for listing.

“eMarketplaceXpress’ e-commerce features and ability to build a comparison tool made it a good fit for our Recycler.com expansion,” Julianna Cole, Tribune Interactive and Classified’s vice president/merchandise and classified technology, said in a statement. “CityXpress has been a great company to work with and is helping us provide consumers with a fun, flexible online shopping experience.”

The new Recycler.com sites have an online comparison tool, allowing users to preview selected listings from other sites, including local newspaper listings and ads from other online classified sites. The sites will offer free 2,000-character ads with 50-character headlines and two photos for 14 days. Other ad packages will be available for a fee.

“Free online sites are having an impact on newspapers’ classified revenues, and many publishers are exploring new ways to expand their classified offerings,” Phil Dubois, president and CEO of CityXpress, said in a statement. “eMarketplaceXpress is the first product that offers a robust and scaleable platform, with capabilities second to none.”

Tribune opened Recycler.com sites in New York, Baltimore, Dallas, Houston, Seattle, St. Louis, Indianapolis, New Orleans, and Allentown, Pa., this month. In the coming weeks, the site will debut in Chicago, Orlando, and Hartford, Conn.

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