Tribune properties unite to mark WW II anniversary p. 37

By: Editorial Staff

TO MARK THE 50th anniversary of the end of World War II, Tribune Co. is showing off its own version of an allied force.
Since April 2, and continuing until mid-May, all six of the chain’s newspapers, its three radio and six television stations, plus its cable news channel, online computer service and audiotex service are presenting the results of a collaborative effort to mark the end of the war.
“Units within Tribune Co. share resources on a regular basis, but this project is by far the most ambitious one. Never before have so many Tribune business units shared research and combined efforts on a single editorial theme,” said Howard Tyner, editor and vice president of the Chicago Tribune.
Editorial content for the series was produced by the Tribune Co.’s Washington bureau, while the Chicago Tribune produced the newspaper graphics package.
In print, the project will run as a seven-part series in all the company’s newspapers. An 11-part series will air on six Tribune TV stations and will be picked up by Tribune-owned radio stations.
Tribune Media Service’s Voice News Network, in turn, will use sound bites and actualities from the broadcast properties to produce its own package on the anniversary.
In addition, related World War II content will be posted on Chicago Online, a service of America Online.
Finally, the whole thing is likely to be repackaged this fall for use by high schools as a reprint of the newspaper series and a 30-minute videotape of television highlights, Tribune Co. said. The company is looking for corporate underwriting.

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