Ntooitive, a digital ad agency and resource for publishers within the media industry, today announced it has been selected as the business intelligence provider of choice for Tribune Publishing, the nation’s third-largest newspaper publisher that operates media businesses in eight markets. Ntooitive’s N2Hive, a centralized business intelligence solution designed for publishers to optimize existing workflow and generate significant cost savings through automation by eliminating the need for manual administrative efforts, has been deployed at each of the nine newspaper properties within the Chicago-based multimedia conglomerate portfolio.
The selection of Ntooitive’s proprietary, performance-driven solution is the result of an expansive vetting process of business intelligence solutions providers by Tribune’s corporate governance team.
“We looked at dozens of business intelligence providers,” said Grant Whitmore, executive vice president and general manager of the eastern region at Tribune Publishing. “Ntooitive demonstrated its capacity to deliver impressive business intelligence and ease of system integration. The reason we are so excited about Ntooitive is because we believe that they will allow us to continue to reinforce the value that Tribune brings to its clients for all of their marketing needs.”
Tribune Publishing has grown to be one of the most iconic and admired newspaper publishers in the industry, operating national and local news sites with titles including the Chicago Tribune, New York Daily News, The Baltimore Sun, Orlando Sentinel, South Florida’s Sun-Sentinel, Virginia’s Daily Press and The Virginian-Pilot, The Morning Call of Lehigh Valley, Pennsylvania, and the Hartford Courant. Built upon a reputation that dates back to 1837, Tribune Publishing remains a leader in today’s rapidly transforming industry landscape, delivering premium local news and information—on a printed page, cable television or the internet—to consumers across all of its markets.
Whitmore continued, “Tribune has relationships with local clients that are more than a century old. The solutions those clients require in today’s fragmented media landscape mean that we have to think about our value to our clients in a different way, and that means bringing them disruptive business intelligence solutions that we can’t deliver without strong and effective partnerships.”
Ntooitive’s powerful real-time decisioning platform, N2Hive, will integrate Tribune’s multiple data sources within the system that will automate workflows, unify buy and sell side ad channels, tighten control of multiple advertising platforms and transform big data into smart data – all with no coding required.
“We are delighted to partner with Tribune Publishing to build an even stronger digital platform that benefits its readers, advertisers and shareholders,” said Ryan Christiansen, co-founder and CEO of Ntooitive. “With our experienced management team, this deal demonstrates our position as the market leader in providing business intelligence solutions, performance management data and operational analytics to the national media scene that will enable us to extend our strong long-term record of value creation.”
Vikas Khorana, co-founder and chief technology officer of Ntooitive, added, “We set the bar for cost effectiveness, end-user adoption, speed of deployment, functional depth and overall ROI. Ntooitive delivers on the promise of helping media businesses grow revenue by creating speed and efficiencies. We look forward to working closely with Tribune’s team and its first-class media properties.”