By: Mark Fitzgerald
Just days after severing its partnership with the Los Angeles Spanish-language daily La Opini?n, Tribune Co. announced Monday that it will launch its national Spanish-language daily tabloid Hoy in L.A. in March.
Tribune had been widely expected to introduce Hoy in Los Angeles, home to more than 8 million Hispanics and to the company’s biggest daily, the 955,211-circulation Los Angeles Times (
A Chicago edition of Hoy was launched last September with a press run of 60,000. Its circulation has not yet been reported separately from the New York/New Jersey editions.
Like its other editions, the Los Angeles Hoy will sell for a quarter on a single-copy sales basis only.
“Through its editorial expertise and ability to form a unique, local connection with the community, Hoy has been very successful in New York and Chicago. We believe it will be well-received by Los Angeles Hispanics also,” said Jack Fuller, president of Tribune Publishing, the Chicago-based company’s print division.
Publisher Louis Sito, who launched Hoy in New York and is now Tribune Publishing’s vice president/Hispanic media, said the L.A. edition “will provide advertisers with an opportunity to reach Los Angeles-area Hispanic consumers, whose retail buying power is estimated to be $48 billion annually.”