Tribune Pumps $1.8 Mil. Into AdStar

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Tribune Co. announced this week that it will provide $1.8 million in funding to AdStar Inc. of Marina del Rey, Calif.

The companies have also entered into a strategic alliance whereby AdStar will provide its Web-based classified ad technology to Tribune newspapers. The two companies said that employers and ad agencies will now be able to purchase print employment ads through CareerBuilder.com, which is jointly owned by Tribune and Knight Ridder. Advertisers will use the AdStar technology to create and schedule ads for both print and online CareerBuilder sections.

AdStar already had an agreement with Knight Ridder newspapers.

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