Tribune Web Sites Reproduce Print Ads

By: Wayne Robins

Kendall-Jackson Chardonnay is on sale for $7.99 a bottle at the Liquor Barn in Niles, Ill.

How do I know that? I’ve just clicked on the “Liquor” ads link in The Shopping Center, which recently started reproducing certain ads from the print Chicago Tribune on the paper’s three related Web sites: Chicago Tribune Internet Edition (http://www.chicagotribune.com), Metromix (http://www.metromix.com), and ChicagoSports.com (http://www.chicagosports.com).

Advertisers pay what a Trib spokeswoman called a “nominal fee” to have their ads duplicated, in JPEG format, in The Shopping Center.

Among Tribune Co. newspapers, the Los Angeles Times already provides a similar service, and its Florida dailies, the Orlando Sentinel and the South Florida Sun-Sentinel in Fort Lauderdale, are moving down similar paths as well.

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