Speed is a battleground for publishers. And Trinity Mirror has just fired a shot across the bow: The publisher of over 50 news sites, including flagship national tabloid The Mirror, has spent nine months cutting the load time of its websites in half to two seconds.
Five of its regional sites are running on the new design, including The Wharf and Get Reading. The Mirror will adopt it next month but is currently showing the new design to 5 percent of its readership on its article pages only while it gathers user feedback. The majority of the sites will have the new design by the end of this year, although the publisher explained that the change in design has been more of a byproduct of improving the technology behind it.