Tronc Restructures into Traditional and Digital Publishing Units

Tronc, formerly Tribune Publishing, is splitting itself into two separate business units for reporting purposes, the company announced on Wednesday. Its print publishing arm has been christened “troncM” (for “media”) while its digital publishing arm is “troncX” (for “exchange”).

The troncM segment includes revenue from print circulation, advertising, and direct mail and expenses related to content, ad sales, distribution and marketing.

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