By: E&P Staff
In today’s letters, readers react to E&P’s coverage of the death of columnist Art Buchwald, and a publisher says that newspapers should focus more on reaching the 18-30 year old demographic.
Will Newspapers Be Saved By Online Ads?
Nice article on the new Yahoo/Google, etc. relationships. You are missing a huge, very important point that would make for a great follow up article. There is not an advertising model in place today that allows newspapers to provide the same “sales building,” “move merchandise off the shelves” model as they have in print. And with that comes the reality that if newspapers don’t create that model, and re-establish themselves as the true conduit between the advertiser and end user, newspapers and their web sites will become irrelevant to the retail marketplace.
Taking this a step further — You own a local clothing store catering to the 18-30 demographic and run sales every other week. In the past, the newspaper has been the single-most, cost effective means for moving inventory. And, to this day, we still believe it the best means for doing that which is why weekly newspapers continue to flourish.
But now the big problem: The 18-30 demographic is not reading daily newspapers. Yes, they still want their news and form many are securing it on-line. Problem is, the way ads are positioned on the newspaper sites does not lend themselves to running large amounts of sale copy and there are only a very few banner type positions on the home page, plus no effective way to reach directly to the 18-30 demographic the way the weekly newspaper captures their attention. I think you can see the problem.
We grapple with this every day. And quite frankly I am not sure many daily newspapers even understand why retailers have used their paper and the dilemma they are now facing on-line.
W.B. Grimes & Company
Buchwald Died Well
Bless his heart, a revolutionary to the end. This has to be the right way to do it: cheesecake, banana splits, joyful brain waves instead of electronic pulses. As he helped us lead our lives, so Art Buchwald shows us how to finish.
What a lovely story, a deeper and very tender angle to Art Buchwald’s story. I’m a health reporter working on a story about people who say to medicine “Enough is enough” and came across your story. Just wanted to pass along my kudos.
Los Angeles Times
Los Angeles, Calif.
Appreciation for a Nightly Video
Editor and Publisher has provided me with a wealth of information for a long time. I am a loyal fan because you provide news that I don’t normally read about in the so called “MSM”. I find the reporting to be “fair and balanced” and more importantly, objective. I have never felt the need to e-mail a response before.
I just wanted to say thank you for the video link. Unlike most of the news today, this video made me smile for a variety of reasons.
The War After the War
I would agree that the statistics are undercounted. In the early 1990s, members of my unit in Vietnam had managed to track down about sixty members (living and dead). Of those that had died, there was seldom a cause identified. Usually it was only the fact that the veteran had died. We did learn that at least two deaths were suicides. We also learned of two other unit members who had been institutionalized in psychiatric hospitals, for at least a period of time. So about 3% committed suicide and 3% had psychiatric problems that required full time care.
On an other note, four have died from small cell lung Cancer and one from prostate cancer. Both diseases are assumed by the VA to be caused by exposure to Agent Orange. Currently one member is fighting small cell lung cancer. One is in remission from prostate cancel. A half dozen or more has type II diabetes, an Agent Orange disease. I have chronic lympocyctic leukemia, also an Agent Orange disease.
The care give by the VA could best be described as “benign neglect.”