No more free Snapchat rides for publishers and brands on Twitter and Facebook. The days of cross-promoting a Snapchat account on the rival social platforms seem to be over.
On Twitter, publishers like Mic and The Huffington Post have stopped using their Snapcodes — scannable QR codes that link directly to Snapchat accounts — as their profile pictures. On Instagram, Web celebrities can’t post deep links to their Snapchat accounts like they once did. Some major brands have been “discouraged” from promoting their Snapchat accounts on Facebook and Instagram, according to sources.