Twitter Has Outsized Influence, But It Doesn’t Drive Much Traffic for Most News Orgs, A New Report Says

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Twitter generates 1.5 percent of traffic for typical news organizations, according to a new report from the social analytics company Parse.ly that examined data from 200 of its client websites over two weeks in January. (You’ll need to give Parse.ly your email address to access the full report.) Parse.ly’s network includes publishers like Upworthy, Slate, The Daily Beast, and Business Insider.

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