Twitter is Having Revenue Problems Because its Ads are Too Expensive

We told you back in April that Twitter’s growth problem had expanded into an advertiser problem. On Twitter’s Q2 earnings call Tuesday afternoon, it became clear that that advertiser problem isn’t going away any time soon.

Twitter missed Wall Street’s Q2 revenue estimates Tuesday, and even more concerning was that the company dramatically lowered its revenue projections for Q3 as well. Twitter chalked up its ad issues to two main challenges.

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