Twitter Moments Fails to Gain Traction With Advertisers

Twitter’s Moments moment seems to have passed, as advertisers have lost whatever enthusiasm they once had for the feature. Advertisers say that Twitter has asked too much money for ads in the curated section of the site dedicated to trending tweets.

Moments launched a little more than six months ago as a hub for Twitter content. The idea was to make Twitter more accessible to average users who want popular tweets served to them instead of having to wade through all the clutter to find gems themselves.

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