Twitter Users Can Now Track Tweet Impressions

By: Sarah Perez | TechCrunch

Twitter has once again expanded access to its analytics data, today introducing the ability to view your “tweet activity” on mobile. In the latest version of Twitter’s iOS application, a new feature allows users to tap on a “View Analytics Details” option from any tweet’s detail page in order to see data related to that post, including total impressions, engagements and more.

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