There is one area where some top publishers and premium media companies say Twitter is beating Facebook: Video revenue sharing. To be sure, Facebook promises jaw-dropping audiences. But despite Twitter’s smaller reach it has an easy solution for them to make money by splitting pre-roll video ad revenue.
When a sports league posts game highlights or a news site posts a viral video, the content creators want a way to generate ad dollars for their efforts. Facebook is still tinkering with its revenue model, and how it divvies money among the publishing partners.