Two Campaigns At ‘Sun-Times’: Scratch Game — And Free Prostate Exams

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By: E&P Staff

The Chicago Sun-Times will have two promotions going on simultaneously starting next Monday, a scratch-to-win game to promote circulation — and free prostate cancer checks to promote public service.

This will be the second year in a row the Sun-Times has partnered with the National Prostate Cancer Coalition to offer the exams.

Last year, 3,693 men got the free screenings sponsored by the newspaper, which it said was the “largest turnout in the four years that the coalition’s Drive Against Prostate Cancer has offered screenings around the country.”

In a story teased on the front page with the hed, “How The Sun-Times Saved My Life,” reporter Dave Newbart tells the story of a cameraman at WGN Television, a property of the rival Tribune Co., who noticed the Sun-Times ad for the screenings last year, and decided to get the exam.

“Rick Garofalo was treated soon enough to save his life because the digital exam he received from the Sun-Times detected his prostate cancer early,” the caption on the photo accompanying the story read.

The Sun-Times free exams will be held at hospitals and medical centers in the city and suburbs from Monday April 21 through April 26.

Separately, a publicist for SCA Promotions, the company that developed the circulation-building game “Scratch2Win,” said a Sun-Times reader Tuesday had already won the top $25,000 prize available each week. The Sun-Times launched the Bingo-like game last week.

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