Two Hearst Sites Utilize Demand Media’s Content Channels

By: E&P Staff

Demand Media on Thursday made widely available its Content Channels, a managed service offering that leverages the company’s ability to determine high-value news topics and syndicate the content through the publisher’s Website in order to grow traffic and build revenue.

The Houston Chronicle’s Chron.com and the San Francisco Chronicle’s SFGate.com have put Demand Media’s content solutions to work.

Chron.com worked with Demand Media to create a “Small Business Resource Center” to supplement its existing business news coverage with thousands of evergreen business-related stories and videos. Content Channels also went live Thursday on SFGate.com for its “Home Guides” section.

“SFGate.com delivers news, information and entertainment to a fast-paced, thriving, technology-centric audience,” Michele Slack, vice president of digital media for SFGate.com, said in a statement.

The Content Channels offering is licensed under a revenue-sharing arrangement in which Demand Media underwrites the cost to create and serve the content, and manages the performance-based advertising programs associated with implementing the program. The publisher partner is responsible for selling display advertising for the Content Channels-powered section of the site.

Earlier this year, USA Today launched “TravelTips,” a new section of its Website designed to be a resource for travelers searching for advice on thousands of travel-related topics. The content was produced exclusively by Demand Media’s content Studio.

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