By: Joe Strupp

NAA Awards Advertising Community For Creativity

Fallon and Ogilvy & Mather, two New York-based ad agencies, shared the $100,000 Grand Prize at the Newspaper Association of America’s 2000 ATHENA Awards, which honor creativity in newspaper advertising. The prizes were handed out last night in New York.

“This year’s winners were absolutely outstanding,” said NAA Senior Vice President and Chief Marketing Officer John E. Kimball. “So good, in fact, that the judges were unable to pick a single winner.”

The top prize winners were among 37 print advertisements that won in the yearly event, which spanned 20 categories and honored agencies from Oregon to Virginia.

In the grand-prize category, Fallon earned its half of the top prize with a tribute to tennis champion Andre Agassi in a promotion from the United States Tennis Association. The ad was a friendly jibe at Agassi doubters, with a tournament-style bracket in which Agassi opponents offer one-liners from his career, such as “Can’t win the big ones” or “Doesn’t train hard.” But Agassi works through the brackets to emerge victorious in the ad that ran shortly after his 1999 French Open victory.

The other grand-prize winner, Ogilvy & Mather, won with a 32-page newspaper insert for IBM’s e-business service. Each page featured sharp photos with different “e” headlines, such as “e-jazz” and “e-hope” to apply the approach to different daily occurrences.

Gold ATHENAs were presented to the following ad agencies and their


CORE of St. Louis; St. Louis Post-Dispatch

GSD&M of Austin, Texas; Rootin’ Ridge Toymakers

Hill, Holliday, Connors, Cosmopulos of Boston; Business Leaders for

Sensible Priorities

McConnaughy Stein Schmidt Brown of Chicago; Project Millennium

Ogilvy & Mather; IBM

Publicis & Hal Riney of San Francisco; General Motors EVI

WORK Inc. of Richmond, Va.; Main Street Beer Co. and WORK Beer

Silver ATHENAs went to:

Black Rocket Advertising of San Francisco;

Borders Perrin & Norrander of Portland, Ore.; Anuhea Farms

CORE; St. Louis Post-Dispatch

Crispin Porter & Bogusky of Miami; 5th Avenue Stamp Gallery

Fallon of Minneapolis; University of Minnesota Golden Gophers

Gabriel Diericks Razidlo of Minneapolis;

Hill, Holliday, Connors, Cosmopulos; Business Leaders for Sensible Priorities

McKinney & Silver of Raleigh, N.C.; Sutton’s Drugstore

Ogilvy & Mather; IBM e-business

WORK; Main Street Beer Co. and WORK Beer

Bronze ATHENAs went to:

Bender Browning of Chicago; Goodwill Industries

Cliff Freeman and Partners of New York; Fox Sports

DDB of New York; Sheraton

DeVito/Verdi of New York;

Fallon; BMW of North America

Goldberg Moser O’Neill of San Francisco; Quantum

Goodby Silverstein & Partners of San Francisco; PAC Bell DSL

Hill, Holliday, Connors, Cosmopulos; Business Leaders for Sensible Priorities

Martin/Williams Advertising of Minneapolis;

McConnaughy Stein Schmidt Brown; Crate & Barrel

Mullen of Wenham, Mass.; Swiss Army Knives


Student awards went to the Art Center College of Design in Pasadena, Calif; and Creative Circus of Atlanta.

Copyright 2000, Editor & Publisher.

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