Two Newsaper Systems Veterans Join AdSend

By: E&P Staff

AdSend in Cranbury, N.J., has appointed David Parker as senior sales executive and Laina Larabee as product manager.

Parker started his 36-year career in general management at a metro daily, balancing that experience with publishing solution sales. He last worked as Atex sales vice president, and before that held management positions at Integrated Newspaper Systems and Systems Integrators Inc.

With almost 30 years’ experience in newspaper advertising and technology, Larabee most recently served as marketing director and product manager of advertising at Advanced Technical Solutions, where Al Edwards served as president until becoming AdSend president last winter.

AdSend offers a range of tools for the publishing industry’s diverse needs. Advertisers and their suppliers worldwide use AdSend for automated ad creation, proofing and fulfillment, while publishers rely on the service to check ads and manage reception. AdSend is a division of Vio Worldwide Ltd., which is part of LMS Capital, based in the United Kingdom.

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