UK and US Publishers Agree: Video is Where the Money is

U.S. and U.K. publishers have much in common. Both groups are concerned about the rise of ad blocking, figuring out how to increase mobile revenue, scaling video, boosting programmatic ad yields and monetizing off-platform content. But they also have their differences.

AOL polled 600 publishers across the U.K. and U.S. in May — 300 in each country — to gauge what the core issues are on either side of the pond.

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