UK Newspaper Runs ‘National Newspaper First’ Scratch and Sniff Page
March 22, 2011
By: Adam Hooker | PrintWeek
According to TMG, the competition was the first time this technique had been used in this way by a national newspaper.
The scent, which is developed as a liquid and inserted into tiny capsules mixed into the ink, was applied only to the relevant page in a special eight-page travel supplement.
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