UK Publishers Hope to Capitalize on Brexit By Offering New Print Products
July 5, 2016
In the afrermath of Brexit, publishers are capitalizing on the heightened public interest and a desire for trusted journalism, by testing the appetite for new products.
The Financial Times was quick off the mark with a free Brexit print tabloid, which it released in London on the weekend immediately after the vote. The publisher has credited a 48 percent spike in that weekend’s main newspaper sales to the tabloid.
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