By: E&P Staff
Launched by Spain’s El Mundo in March, exactly one month before U.S. availability of the first iPad, subscription site Orbyt was initially accessible only through a Web browser, but soon also via iPhone and iPad. Now, the same publisher’s financial newspaper, Expansion, has been added to the project under the ExpansionPro name.
Orbyt relies on the same newsroom staff and its same Protecmedia Milenium Cross Media publishing software implementing the “Integrated Newsroom” concept that drives the project.
Second to El País in printed copies in Spain, at approximately 300,000 daily, Unidad Editorial’s El Mundo claims to be number one on Web for the Spanish-speaking world, with 25 million Nielsen-measured unique visitors to its free-access Website. For a monthly fee of 15 Euro or a daily rate, Orbyt was created to deliver quality journalism in a new product.
Readers are paying. By the end of June, the project counted 11,700 subscribers, of about five times its goal for year-end. Subscribers “want more than just having a quick look at the free news portals, and they recognize the value-added given by in-depth news analysis and the unique quality journalism of our columnists,” Executive Editor Pedro J. Ramirez said in a statement.
Orbyt/El Mundo has four areas: Newsstand, a “kiosk” with all 20 regional editions and all weekly sections and magazines; Tu Mundo (“Your World”), the interactive area for sharing views about stories, the op-eds, and editorials, and where readers can create their own blogs; Documenta gives full access to 20 years of newspaper archives; and Dutyfree’s leisure products and services, offering coupons and prize drawings for subscribers. More than 10,000 subscribers have already taken advantage of offers ranging from opera tickets to overseas flights.
Unidad Editorial’s Orbyt/ExpansionPro follows a similar pattern of content areas, with five different sections. Its archive includes Formation, which has always been an integral part of Expansion, and now translates to the digital world the seminars, courses and analyses for business people seeking to improve management skills and financial savvy.
Calling Orbyt a newsstand, Ramirez says he doesn’t rule out opening the door to other publishers.