Unisys Upgrades Advertising Manager to V4

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By: Jim Rosenberg

The Reading (Pa.) Eagle selected the latest release of Advertising Manager, Version 4, from Unisys Corp., Blue Bell, Pa.

With an upgrade to Version 4, the Eagle ad department will have a single point of entry for classified, classified display, retail and preprints, along with contract management, credit management, payment information management and other features. By controlling its advertising operations through a centralized system, the Eagle will be able to save time by entering information only once.

The upgrade is expected to be complete within the next six months.

Unisys Advertising Manager Version 4’s “by appearance” function allows sales reps to modify content at the individual insertion level. Order booking is more flexible and sales representatives can increase up-sell opportunities for specific runs within an order, helping minimize booking time and better manage call volume. Besides an opportunity for more revenue, the system affords insertion-level revenue tracking for trend analysis.

The upgrade moves advertising database servers to Windows 2003/SQL Server 2000, and clients to Windows/Office 2000, putting all business and production systems on one operating platform and resulting in more efficient IT department support, according to Eagle Market Information Coordinator Eric Schaeffer. “On the user side,” he said in a statement, “insertion-specific content has the potential to generate new classified revenue, while insertion-specific pricing allows us to add a level of detail to a customer’s statement that is not available in v3.”

Reading Eagle Co. will use Version 4 for classified and retail advertising order entry, and accounts receivable for both classified and retail. It also bought Unisys’ Data File Interface (DFI) to facilitate Web order entry. The DFI module will allow the company to meet on-line advertising requirements through several methods. The application programming interface facilitates development of site-specific ASP pages to support on-line requirements, or integration with third-party remote order-entry systems. The approach, according to Unisys, provides the 62,589-circulation Eagle (90,309 Sunday) with a stable, scalable system using field-proved software for low risk, high-performance and a big support network.

Unisys clients are introduced to the new functionality through an on-site workshop. Systems are staged by Unisys at its Bedford, N.H., engineering location, where each customer may review and revise the system as needed.

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