Universal Will Offer Animated Comics to Newspaper Web Sites

By: E&P Staff

Universal Press Syndicate Tuesday announced a partnership with Deviant Films of Los Angeles to offer daily animated comics for newspaper Web sites.

The shorts will feature a rotating group of Universal strips and panels — including “The Argyle Sweater” by Scott Hilburn, “Lio” by Mark Tatulli, “Ink Pen” by Phil Dunlap, and “The Flying McCoys” by Gary and Glenn McCoy.

“Newspapers have been asking for more dynamic content for their Web sites, and we felt like this is the natural evolution for our comic properties,” said Universal Director of Content and Acquisitions John Glynn in a statement.

He added that the animations also provide newspaper sites with “an advertising and promotion opportunity to reach younger readers who are used to this kind of Web experience. And an archive of evergreen animations on a newspaper’s site can be a great source of traffic.”

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