By: Mark Fitzgerald
Physical media is supposed to be O-V-E-R in both music and information — and here comes Prince deciding to release his upcoming CD, “20ten,” through the printed Belgium newspaper Het Nieuwsblad on July 10.
That’s according to online reports including at Dr.Funkenberry.com and the Consequence of Sound Website. Prince has an exclusive interview with the newspaper teasing the release, in which he says the Internet is “over.” An advertisement for the July 10 ediiton reads, “The new Prince for free. Something Big 4 20TEN. Prince. Not for sales in shops. Not on the internet. Exclusive with your newspaper on July 10th.”
Tuesday, the Daily Mirror and its sibling Daily Record in Scotland announced they are also going to distribute more than 2.5 million copies of the CD in their Saturday July 10 editions.
Guardian media critic Roy Greenslade reported the album deal “is part of a multimedia collaboration with the singer that will see the Mirror and Record run a series of Prince-themed features. It includes his first British newspaper interview in more than 10 years and ticket giveaways to his European concerts.
Prince’s record label, Warner Bros., intends to also distribute the CD in the usual way. No U.S. release date has been set.
Prince has used a newspaper to release an album before. In 2007, he distributed “Planet Earth” through the Daily Mail in the United Kingdom, angering the nation’s retailers.