By: E&P Staff
Goss International, which has been a formidable presence at newspaper industry equipment shows for decades, is skipping the Newspaper Association of America’s mediaXchange show.
The NAA mediaXchange event, which replaces both its Nexpo equipment show and its Marketing conference, promises “an intense new focus on emerging media options and new digital platforms” that’s intended to promote “crossover and collaboration between attendees” of the former Nexpo and Marketing conferences.
In an announcement, Goss suggested the new format is not a good fit for the press manufacturer. NAA’s mediaXchange is scheduled for March 9-11 at Mandalay Bay in Las Vegas.
“We were one of the largest and most consistent participants throughout the history of the ANPA and NEXPO shows,” Goss CEO Jochen Meissner said, referring to the equipment show and its predecessor ANPAtech. “This year, with the new format and focus, we are not certain mediaXchange will be the most effective venue for presenting our press systems and newspaper packaging solutions or our Goss Lifetime Support programs for existing equipment.”
Meissner said the Print and Graph Expo shows, which alternate years in Chicago, had surpassed the NAA show in importance for the newspaper industry.
“We view Graph Expo and Print as the primary North American show for our full portfolio — including Ferag products — for commercial, newspaper and combined applications,” Meissner said. “Production requirements are converging. A large, comprehensive show gives publisher and printers an opportunity to evaluate and discuss a full range of equipment options to meet their specific needs.”
Print will be held this September in Chicago.
Goss said it will participate in about 50 industry shows and events worldwide in 2009, and will supplement that trade show schedule with demonstrations and seminars for smaller, targeted groups.
Goss will be among exhibitors at the Graphics of the Americas show, Feb. 26-28, in Miami, where it will present its range of web offset solutions for newspaper and commercial work, including such technologies such as gapless blankets, pinless folders, Automatic Transfer technology and other workflow automation systems, as well as Goss Lifetime Support services.
With its International’s Latin America Sales organization based in Miami, the company plans to emphasize products and technologies tailored for the Latin American market, where it has been especially active for the past two years. Goss will promote its singlewide Community SSC and Magnum 4 presses, and flexible Universal presses for newspaper and semi-commercial printing, 16-page M-500 and M-600 presses for commercial printing, and new 4×4 Goss M-800 press and highly automated 24 to 96-page Sunday press series for long- and shorter-run applications.