UPDATE: McClatchy and Yahoo Partner on International News/Blogs

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By: E&P Staff

McClatchy and Yahoo announced today they are teaming up to offer international news with a special project called “Trusted Voices.”

McClatchy’s foreign correspondents in select regions including the Middle East and China will offer in-depth perspectives along with traditional news stories and blog reports to Yahoo News.

“World News is the among the most popular categories on Yahoo News, and partnering with the McClatchy Co. will significantly expand Yahoo’s coverage of the world’s most important region,” said Scott Moore, head of news and information at Yahoo, in a statement.

The project is expected to launch in Q2 and will be expanded. The first initiative will be the “Inside Iraq” blog written by native Iraqi staffers based in McClatchy’s Baghdad bureau. McClatchy reporters based in Cairo and Jerusalem will also contribute to the blog.

“The project marries Yahoo’s enormous range of coverage and unmatched audience with unique ‘Trusted Voices’ from McClatchy who can supply almost personalized guidance for those readers who are searching for more,” said Howard Weaver, vice president of news at McClatchy, in a statement.

Weaver also posted, aptly, at Yahoo’s “Yodel Anecdotal” site. Excerpts follow.
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Like Yahoo!, McClatchy is a company with California roots. Ours run a little deeper, though, having been planted in the gold fields around Sacramento in 1857. Just last February, we threw a party in our hometown to celebrate 150 years in the news business.

Which might lead you to ask, ?Why is Yahoo! announcing a deal with some company that was founded before the advent of electric lights?? For us, however, it seems like an obvious next step in the continued evolution of the way people get their news.

The press release outlines the basics: McClatchy, the country?s third largest newspaper publisher with 31 daily and 50 weekly newspapers and a big Internet portfolio, is going to start providing next-generation international news for some of the Yahoo! News pages. To start, we?ll be looking especially to our foreign bureaus: Baghdad, Cario, Jerusalem and Beijing are first in line to contribute, scheduled to begin early in the second quarter.

They won?t just be sending news stories, though that?s a foundation for the plan. In addition, they?ll produce blogs available only at Yahoo! and McClatchy that take readers deeper ? ?behind the headlines? is the applicable clich?. Called ?Trusted Voices,? we?ll encourage them to color outside the lines of traditional journalism in their blogs, offering readers a boots-on-the-ground perspective from the Arab street in Egypt or the increasingly crowded slopes of Everest (to name two of their recent datelines). Maybe Hannah Allam will provide a list of the Egyptian websites or blogs she finds most useful in understanding politics there; Dion Nissenbaum might help you unravel the political connections of those Israeli newspapers you always hear quoted. Tim Johnson, who covers China and Asia from Beijing, could offer insight into obstacles facing people thinking about going for the Olympics in 2008.

Some of these will be new efforts launched especially for this Yahoo! partnership; others are already under way. Tim?s been blogging from China for years at China Rises. The Iraqi employees at our Baghdad bureau offer a gritty, street-level view of the war no non-native reporter could duplicate at their group blog Inside Iraq….

Adaptation, change and competition are part of our DNA at McClatchy ? and have been for 150 years. We?re excited about this chance to join the folks with the world?s biggest news audience in exploring the next phase of the adventure. Keep an eye out for our ?Trusted Voices? in Yahoo! News, and please let me know what you think, what else you?d like, and what we could do better.

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