Upworthy Launches Freelancer Program

Earlier this year, Upworthy announced it was hiring New York Times Deputy Editor Amy O’Leary to be its editorial director, part of a broader effort by the viral news site to produce more original work.

 

O’Leary, widely regarded as a digital innovator at The Times, wrote at the time that her departure stemmed from a desire to “make sure the most impactful ideas reach real people” and cited an ambition to merge traditional storytelling methods with the power of metrics for maximum results.

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