USA Today iPad App Will Stay Free for Now

By: E&P Staff

USA Today, which had planned to start charging a subscription price for its iPad application after the Fourth of July, will keep the app free at least through the third quarter, Gannett Co. CEO Craig Dubow said.

“Advertiser interest is high with brands like Coca Cola, Barnes & Noble, Capital One and Chrysler all signing on as sponsors,” Dubow said in a conference call with analysts following the report of its second-quarter earnings report. “As a result the USA Today app on the iPad will remain an ad-supported through at least the third quarter.”

Dubow also said the USA Today iPhone news and travel apps had been downloaded more than 5 million times in the year and a half since their launch.

“The USA Today app on the iPad remains the number one free news and information app and is an extremely popular free app,” he said.

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