By: Press Release | USA TODAY
USA TODAY is relaunching and expanding its gaming platform on digital desktop and mobile web products. Through a strategic partnership with Arkadium, creators of the largest library of casual games in the world, USA TODAY will increase its total number of digital game offerings from seven to nearly 70.
“USA TODAY has a loyal and heavily engaged gaming audience. We’re excited to give a much-needed update to the look and feel of those existing puzzles that our current gamers have grown to love. We’re even more excited to offer current and new audiences an introduction to dozens of new games, as well,” said John Geddes, director of gaming, entertainment and events, Gannett Digital. “Through our partnership with Arkadium, we’re creating a custom portfolio specifically tailored to the USA TODAY audience while also allowing us to customize and embed games in related news content and advertising campaigns.”
Popular puzzles already in the USA TODAY gaming portfolio, such as the USA TODAY-exclusive crossword puzzles and Sudoku, will remain intact and will be located within the “puzzles” category of the new games platform. The Arkadium partnership will add considerably to the total number of game products available by providing more than 60 additional card games, arcade-style games, brain games, photo-based games and more. Additional games will be added regularly. Popular new titles on USA TODAY’s gaming platform include solitaire, mah-jong, Trizzle, billiards, and photo jigsaw. All games are free to play and can be found in the Life section of usatoday.com.
“More and more top content sites are showcasing games in order to drive user engagement,” said Kenny Rosenblatt, CEO of Arkadium. “We are very excited to be partnering with USA TODAY to deliver a unique set of our most popular game content.”
USA TODAY’s expansion of its games portfolio highlights the media company’s ongoing efforts to increase its digital product lineup for an increasingly mobile audience.