USA Today Sees a Template in its Hurricane Irma Email Newsletter

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In its preparations for the arrival of Hurricane Irma last week, USA Today thinks it’s found a formula that it can use to keep its readers informed during future natural disasters.

Last week, it began sending out Watching Hurricane Irma, a kind of pop-up newsletter that collects and summarizes the reporting from USA Today reporters and local reporters working at the six Florida papers in the USA Today Network.

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