‘USA Today’ Site Redesign Goes Live

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By: E&P Staff

USA Today has launched a redesigned Web site that it claims is new in “approach” as well as appearance.

“While we’ve refined the design, we’ve also expanded the journalistic mission,” wrote editors Ken Paulson, Kinsey Wilson and John Hillkirk in an editor’s note Saturday. “Our ambition is to help readers quickly and easily make sense of the world around them by giving them a wider view of the news of the day and connecting them with other readers who can contribute to their understanding of events.”

The site has incorporated technology developed by Pluck Corporation to “create a community around the news,” according to a release. using the new features, users can see other news sources directly on the USA Today site; see others readers’ reactions to stories; recommend content and comments to each other; interact using comments and in public forums, upload digital photographs to the site; write arts and culture reviews of their own; and interact more with the newspaper’s staff.

“Our readers are always looking for new ways to engage more directly in discussions on news items of interest,” said Jeff Webber, Senior Vice President and Publisher of USATODAY.com in a statement. “The new USATODAY.com builds on the strengths and brand legacy of USA TODAY ? capturing the national conversation and tapping into the pulse of the nation. Our relationship with Pluck has enabled us to integrate social media tools throughout the site, creating a powerful combination of content and community to engage and inform our readers.”

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