USA Today Tries New Way to Keep Readers From Leaving

By: Todd Wasserman | Mashable

USA Today is trying out a new content discovery tool to keep readers from leaving the site.

The newspaper has tapped Curiyo, a startup founded by Bob Rosenschein, who created Answers.com and sold it to AFCV Holdings for $127 million in 2011. Curiyo lets you click on a word or name to find out more about them.

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