By: E&P Staff
As Gannett’s USA Weekend celebrates its 25th anniversary, President and Publisher Chuck Gabrielson announced a new multi-platform content agreement with CBS Television Distribution’s daytime talk show The Doctors, which provides frank discussions about health and wellness.
The partnership provides the newspaper-inserted magazine’s 47 million readers with health news and medical advice through print, broadcast and online channels.
Beginning with the Sept. 26 issue, the show’s four hosts, ER physician Travis Stork, OB-GYN doctor Lisa Masterson, plastic surgeon and ear, nose, and throat specialist Andrew Ordon and pediatrician Jim Sears, will share their expertise in the magazine throughout the year, from weekly features to special reports. The Doctors will preview the health topic covered with that week’s issue of USA Weekend, with exclusive videos from The Doctors available at usaweekend.com.
“Delivery through several access points supports our distributing partner newspapers and advertising environment,” Gabrielson said in a statement. “Our readers tell us that health is one of the top concerns for themselves and their families,” added Vice President and Executive Editor Brenda Turner.