USAToday.com Records Record Traffic in August

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By: E&P Staff

USAToday said its Web site recorded record traffic numbers for the month of August, thanks in large part to its coverage of Hurricane Katrina.

Citing statistics from Nielsen//NetRatings, which is partially owned by E&P parent VNU, Gannett said the USAToday.com site recorded 10.1 million unique visitors during August 2005, the highest number in the site’s history, up from 9 million unique visitors in July.

According USAToday’s internal statistics, the site?s hurricane features were responsible for more than 2.1 million unique visitors and more than 57 million page views through August.

Internet users hungry for information on Katrina flocked to news sites after the hurricane struck Aug. 29, and a number of news Web sites could hit record numbers after September traffic data is compiled. In a Nielsen//NetRatings report released earlier this month, Advance Internet drew 1.4 million people to its sites on Monday, Aug. 29, thanks in large part to New Orleans-based NOLA.com. The increase in unique visitors to the network of sites represented a 170% increase over the previous Monday (Aug. 22), and outpaced growth seen by all other news sites, including ABCNEWS Digital, MSNBC and Fox News.

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