By: E&P Staff
Traffic on USAToday.com is up 21% since the site was relaunched in March — and the number of registered users has more than tripled, USA Today said Thursday.
The relaunch, which the Gannett national newspaper termed its “Network Journalism” initiative, included a new look and feel to the site plus more interactive capabilities for consumer-generated content, comments and recommendations.
USA Today said the number of registrations jumped 380% over February, and that readers are spending more time per visit. Nearly 40,000 user comments were posted in March, the paper said. Gaining the most traffic were the Sports, Money, Travel and Tech sections of the site, USA Today said.
According to Nielsen//NetRatings, unique visitors to the site were up 21% from February, with more than 10,943,000 unique visitors counted.