By: Laura Hazard Owen | PaidContent.org
Today marks the official launch of USA Today’s new books site, books.usatoday.com. The most noticeable changes are to its bestseller list, which now has a more colorful interface and for the first time, features buy links. It’s another way that USA Today’s bestseller list is trying to set itself apart from those of the New York Times, whose book bestseller lists are the most influential in the business. While USA Today’s list doesn’t have the same prestige, it is important in part because of its large circulation.