USAToday.com Selects FeedBurner for RSS Management

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By: E&P Staff

USAToday.com has selected FeedBurner to manage its more than 100 RSS (real simple syndication) content feeds.

USAToday.com will use FeedBurner’s new FeedFoundry service to track readership over time and across categories, traffic sources, and advertising performance.

FeedFoundry, which provides mass feed importing, management, and analysis, was designed to handle commercial publishers and content providers with large numbers of feeds spread across multiple properties.

FeedBurner also provides RSS management services to the Houston Chronicle’s Chron.com and Reuters.com.

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