Verizon Pivots Its Publishing Strategy to Focus on Commerce

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Verizon Media Group has long styled itself as an advertising platform. Now it wants to act like one that helps brands and retailers drive sales.

After years of cobbling together ad tech tools, the home to titles including Yahoo, AOL, HuffPost and Engadget is betting that commerce can drive a new phase of growth, led by a shoppable video series, tools that help its sites’ writers embed products in their stories, and more technology to help their audiences shop both on and off its sites.

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