Yesterday TNM noted the new tabloid newspaper being launched for the North of England, 24. Yet, despite the optimism of one local publisher, in this case, CN Group, the trend is to cut back on print, not expand on it. The reasons are simple, and likely not to change: print and distribution costs are simply higher with print (when compared to digital) and making up those costs through either subscriptions or print advertising is incredibly hard.
The result, at least in the US, is that publishers are choosing to cut back on the number of days they print and home deliver the paper. Advance Publications made a corporate strategy out of this throughout their chain – though union busting was really the goal.Read More