Vertis Builds Brand Name

By: Carl Sullivan

Baltimore-based Vertis has completed an 18-month effort to integrate under the Vertis brand name its various advertising and marketing services, including TC Advertising.

For the newspaper industry, the evolution means new opportunities, said Larry Saneillo, senior vice president of newspaper sales and service.

Vertis already works with more than 300 newspapers — by providing advertising inserts and full-color comics and printing locally edited Sunday magazines. Saneillo hopes to introduce newspapers to other Vertis services, including direct marketing, e-marketing, and prepress capabilities.

The company, with $1.9 billion in annual revenue, also launched a new Web site ( that illustrates its products and services.

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